The problem
Retail pages are usually a grid and a hope. The brief was a browsing experience with some theatre in it that still gets a shopper to the product page without a detour.

A storefront that moves like a showroom, not a catalogue.
Scroll
Retail pages are usually a grid and a hope. The brief was a browsing experience with some theatre in it that still gets a shopper to the product page without a detour.
Product surfaces are composed from a small set of motion primitives — reveal, unfold, settle — so every page moves in the same language, and the catalogue stays a straight line from landing to product.
A product catalogue and storefront where the motion is part of the browsing rather than decoration around it.
Proportions are how much of the build each piece carried.