The problem
There was no site, no content model and no admin workflow — only an organisation that needed all three at once, and staff who would have to run it without a developer beside them.
There was no site, no content model and no admin workflow — only an organisation that needed all three at once, and staff who would have to run it without a developer beside them.
Content structure first: everything the organisation publishes was modelled before a single page was styled, so the admin side and the public side are two views of one shape rather than two products kept in step by hand.
A corporate platform with its own admin workflows, motion-driven design, and a content model the team maintains themselves.
Proportions are how much of the build each piece carried.